Boris Mette
About Boris Mette
Boris Mette is Head of Global Marketing at STAUFF and has been part of the company since February 2004. As a marketing generalist with over 20 years of experience, he lays the foundations for the successful marketing of products and services and networks marketing resources worldwide. His aim is to communicate complex technical content in such a way that it is understandable, relevant and builds trust. He focusses on transparency, authenticity and innovative approaches - from classic campaigns to digital platforms.
Areas of specialisation:
- Strategic and operational marketing
- International brand communication
- Communicating complex content in an understandable way
- Digital platforms and self-publishing
- Press relations and product communication
Milestones in the author's career:
- Dual training in an advertising agency, extra-occupational degrees in media management and business administration
- 2007: Launch of the first global STAUFF websites
- 2011: Worldwide consolidation of product catalogues
- 2015: Massive expansion of press relations
- 2015: Project participation in the launch of STAUFF Connect
- 2015-2019: Marketing integration of Voswinkel following the takeover
- Since 2020: Involvement in the development of digital platforms and establishment of the STAUFF blog as a self-publishing channel
Always stay up to date
Follow us and Boris Mette on LinkedIn and always stay up to date. Whether it's trade fairs, new products or success stories: Here you will find insights into our world:
Blog posts of the author
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